For experts, consultants and agencies
Be the expert their AI assistant turns to
Publish what you know once. It answers inside the assistants FMCG teams already use, carries your name, and sends the people it helped straight to you. Free, and no code involved.
Your clients stopped searching
They ask an assistant now. Which means the question that used to end at your website ends somewhere else entirely, and you never hear about it.
A brochure site
- Waits to be found
- Describes your expertise
- Gets read once, then forgotten
- You never learn who needed you
A Business Capability
- Shows up inside the question
- Demonstrates your expertise on their data
- Works every time someone asks
- Hands you the person it just helped
What publishing gets you
Be the answer
Found where the question is asked
FMCG teams stopped searching and started asking. When someone asks their assistant about co-packers or novel food, a capability is what it reaches for. That is a place on the page nobody can buy.
Show, do not tell
Trust earned before the first call
A whitepaper asks people to believe you. A capability lets them watch your judgement work on their own recipe, their own shortlist, their own problem. They arrive already convinced.
Warm inbound
The lead comes to you
Your name, your site and your next step travel with every answer. Book a call, request a shortlist, ring the desk. The person clicking has just been helped by you.
Free
No cost, no code, no gatekeeper
Publishing costs nothing. There is no repository, no developer and no integration. If you can explain your method to a colleague, you can publish it.
What the buyer sees afterwards
The capability answers first. Then your name, and a way to keep going with you. This is the whole mechanism.
Can we say "supports immunity" on the pack in Germany?
Not as worded. There is an authorised claim for vitamin C and normal immune function, with conditions on the amount per portion. Here is the register entry and the wording you can use.
Answered by an independent regulatory consultant on fmcg.network. They offer a 20-minute label review. Shall I pull up their calendar?
That last line is your pipeline. It fires every single time the capability is used.
And this is the attribution attached to it
Example, not a live listing
An independent regulatory consultant
verifiedEU labelling and health claims
Independent expert
What the assistant can offer next
Example, not a live listing
A sourcing agency
verifiedCo-packer matching across DACH and Turkey
Agency
What the assistant can offer next
Four steps, all in a chat
No repository. No pull request. No developer. You talk, your assistant files it.
- 01
Sign up as a Publisher
Pick the Publisher role when you create your account. That is the only difference from a normal user.
- 02
Connect the same address
Exactly the setup any user does. One address pasted into your assistant, one sign-in, about five minutes.
whoami
- 03
Describe what you know
Tell your assistant what the capability should do, for whom, and what it should hand back. It writes the submission with you.
submit_capability
- 04
Go live, then get found
Once approved it answers for every user on the network, with your name and your next step attached.
my_submissions
These are unclaimed
FMCG teams keep asking for these. Each one is attributed to a single publisher, and nobody has taken them yet.
- Health Claim Checkerunclaimed
Catch an unauthorised health claim before artwork goes to print, with the register entry cited.
- Nutritional Value Calculatorunclaimed
Turn a recipe into a compliant nutrition table, including reference intakes and rounding rules.
- Whitelabel Product Matchunclaimed
Skip formulation entirely where a supplier already has a product you can brand.
- GTIN & Barcode Validatorunclaimed
Catch a broken barcode before it reaches a retailer listing sheet.
Not on the list? Publish the thing you get asked about every week.
Fair questions
- Am I giving away the knowledge I sell?
- You publish the checkable part: the rule, the screen, the shortlist logic. What you sell is the judgement around it, the edge cases and the accountability. The capability proves you have those, it does not replace them.
- What does it cost?
- Nothing. Publishing is free and stays free. You keep your clients, your pricing and your relationships. The network distributes your expertise, it does not sit between you and the people who need it.
- I am not technical. Is this really for me?
- Yes, and that is the point of the design. You describe what your capability should do in ordinary language and your own assistant handles the submission. There is nothing to install and nothing to configure.
- How long does it take?
- The connection takes about five minutes, the same as any user. Describing a first capability well takes an afternoon, because thinking through your own decision logic is the actual work.
- What if my first draft is not good enough?
- Nothing goes live unreviewed. Submissions sit as pending_review and stay invisible until an admin approves them, so a rough draft never reaches a buyer with your name on it.
- Who owns the relationship afterwards?
- You do. The capability hands the buyer to you. We do not broker the introduction, take a cut of it or resell your contact details.
Filed where buyers look
Your capability is classified with GS1 GPC segments, the same categories FMCG teams use internally.
50000000
Food/Beverage/Tobacco
53000000
Beauty/Personal Care/Hygiene
47000000
Cleaning/Hygiene Products
51000000
Healthcare
54000000
Baby Care
10000000
Pet Care/Food
Someone will publish it. It may as well be you.
Each capability carries one name. Publish the thing you already know better than anyone, and let it introduce you.